MARK ROBINSON is a 30-year advertising and PR veteran, recognized as one of the trade’s most accomplished writers and strategists. His specialty is PR campaigns that understand the acute importance of political nuance, and an advanced understanding of how technology continues to change the public relations industry.
Robinson graduated from Dartmouth College with a degree in English. He started his career in 1984 as a radio salesman. That led him to into the advertising industry as a copywriter. In 1987 he founded his own agency, Robinson Marketing, assembling a client roster that included several large hospitals, many other healthcare clients, and several well-known manufacturers and retailers. Looking for a new challenge after 16 years of writing ad copy, Robinson co-founded a public relations firm in the summer of 2000, which he christened Savvy Incorporated. The agency enjoyed early and high-profile success. Robinson sold his half of the company in 2003, and launched Robinson PR (www.MainePR.com), which has attracted a wide variety of clients.
During his career Robinson has won several awards for advertising copywriting, and also several awards for public relations. This combination of expertise, and his solid track record in radio, print and television production, highlight the multi-discipline experience that Robinson offers to clients.